EXPLORE MY PORTFOLIO:
A SELECTION OF WEBSITES, PRODUCTS & DIGITAL EXPERIENCES I’VE BUILT.

I lead ongoing ecommerce development for Perelel Health, partnering closely with their internal team across the entire digital experience. My work spans product and campaign launches, subscription experiences, CRO and experimentation, analytics and tracking, custom integrations, and performance. Beyond development, I act as a technical partner to the team, helping shape new ideas, solve complex ecommerce challenges, and turn business goals into scalable solutions.

I led the development of a complete website rebuild for Techyscouts, translating their designs into a highly animated, custom web experience. I built the site around a modular component system powered by Storyblok, giving the team the flexibility to create and manage pages without compromising the design. The build combines rich interactions and motion with a scalable frontend architecture, creating an experience that feels highly bespoke while remaining flexible behind the scenes.

I lead ongoing ecommerce development for Troubadour, partnering with their team to continually evolve and optimize the digital experience. My work spans CRO and experimentation, new feature development, product and collection experiences, analytics, and site performance. A big part of the partnership is using data to inform what we build next, identifying opportunities, testing new ideas, and turning what we learn into polished experiences that improve conversion while staying true to Troubadour’s premium brand.

I lead ongoing development for Six Twenty Six, translating the brand’s creative direction into a polished, high-performing ecommerce experience. My work spans custom Shopify development, new features and experiences, third-party integrations, analytics and tracking, and ongoing site optimization. The focus is on maintaining a highly considered visual experience while ensuring the site remains fast, scalable, and easy for the team to evolve.

I lead ongoing ecommerce development for Versed, partnering with their team to improve how customers discover, shop, and purchase products. My work spans custom Shopify development, conversion-focused UX, bundles and merchandising experiences, cart and checkout optimization, and campaign launches. I work closely with the team to turn commercial ideas into intuitive digital experiences, balancing conversion, flexibility, and the needs of a fast-moving ecommerce brand.

I developed an interactive web experience for NEON’s I Love Boosters campaign, allowing fans to create and download their own custom campaign image. Users could upload a photo, position and scale their face within the artwork, and generate a finished image featuring one of the campaign’s signature wigs. The experience was built to make the process feel simple and playful, handling image manipulation and final asset generation directly in the browser.

I designed and developed the digital experience for Strangers HQ, a generative art project created by Collective Strangers and artist Nick Kuchar. I was responsible for the project’s visual direction and full website build, creating an experience that brought Nick’s distinctive illustration style into an interactive digital world. Built with Next.js and Storyblok, the site combines a flexible content system with custom Web3 functionality and an experience designed to evolve alongside the project.

I led development of the digital experience for Architech, a digital asset advisory focused on Web3 and token markets. The site was built as a highly interactive experience, using motion and responsive effects throughout to bring the brand’s technical, digital-first identity to life. The experience features a glowing 3D cube that evolves as users move through the site, alongside cursor-driven lighting, scroll-based animation, and other interactive details. Following Architech’s acquisition by GSR, I also reworked the experience around the new brand while retaining the underlying structure and interactions.

I led development for Collective Strangers, working alongside the design and strategy team to bring a community-driven photography platform to life. The experience centered around a curated collection of photography, with each image represented as a unique asset on the Ethereum blockchain. I built the frontend experience and Web3 functionality, translating a highly visual creative direction into a responsive, scalable platform powered by Next.js and Storyblok.